A lot of people may not know this about me. In my spare time, instead of running this blog as I said I would, I’ve been dabbling with digital marketing. Marketing is my passion and is what I’m studying, so I suppose that this is a natural fit. I don’t necessarily announce this fact to the world (though I guess I just did). I don’t, because often I feel there is a certain stigma that is attached to being an internet marketer that I don’t like.
Something significant occurred to me yesterday. At first it seemed trivial. Then I realized how important it is. What I’m talking about is proper packaging for your digital product. It’s amazing how often people, myself included up until yesterday, give covers such low priority.
When you think about it though, if a product looks poorly from the outside, how likely are you to pick it up. Granted, I can only speak to my own behavior here, but let’s say I’m walking down the software aisle at BestBuy. My intention is to pick up some photo editing software. If I’m offered two options, with one box looking clean and professionally done, and the other looking like it was created by a five-year-old, which one will I most likely pick? Of course the professionally looking one. Even if the actual product may ultimately be inferior, first impressions matter a lot.
This behavior is just as applicable to digital products. If someone is trying to sell me a report or the latest and greatest marketing software, if the digital package it comes in looks subpar, I will likely just move on without any further investigation. Even if the product ended up being fantastic, I would likely just miss out without even knowing it.
So what is the answer here? Well, that’s pretty simple and obvious. Spend time designing and putting together a proper look digital package for your digital product. You can use any number of tools for this purpose. Anything from Adobe Photoshop (a rather expensive venture), to its free alternative GIMP, to even Microsoft Paint.
For any of these tools, you can find dozens of excellent cover making tutorials, like the one below.
Alternatively, you can invest into software specially designed for digital packaging creation. Again, there are a number of options out there. The one that struck my fancy is the rather oddly named Pixel Studio FX. Why would you give your software a name that makes it sound like a Japanese TV show but is entirely unrelated, I’m not sure. Regardless, the tool is awesome. It was recommended to me by my friend Grace, who’s specialty actually is cover design. The software is simple. Turnaround is blazing fast. You don’t feel like you need a Ph.D. to use it (as you may with Photoshop). I won’t go into further details, but you can read a full review of Pixel Studio FX here.
So yeah. That’s today’s lesson. Make sure your digital products have excellent digital covers. I’m not saying they won’t sell if they do not have one, but why take that chance. Especially when there are tools that make the packaging creation task oh so easy. If you’re still not convinced, you can also check out the Pixel Studio FX Review Facebook page for even more details. Give your digital product the attention it deserves. It’s easier than you think; you just have to want to do it.